Club Resources
This page has the District 72 Club Resource Series, a range of downloads each focusing on a different area of a club, so that you can just use the ones that you need.
Promoting your club (or Toastmasters in general) takes resources – time, money and effort. So before going down the promotion path, we look at the club and the other three components of the basic Marketing Approach: your product, the cost, and where you meet.
Getting the Club Ready for Growth
| Icon | File name | Details |
| A1 | Dynamic Clubs - The Five Questions | How to establish and maintain a dynamic Toastmasters club. |
| A2 | The Club Meeting | What are we promoting? A list of meeting standards common in successful Toastmasters clubs. |
| A3 | What do the members think? | A presentation from Toastmasters International, for the members of the club to give feedback on all areas of the club operation. |
| A4 | The cost of membership | What does it cost, and how to keep this cost reasonable. |
| A5 | The club venue | Does the club venue work? Does the venue affect guest numbers? |
Club Promotional Material
| Icon | File name | Details |
| B1 | Promoting your club | What geographical area should you concentrate your promotional activities in? |
| B2 | Members bringing Guests | The most effective way to grow the club. Techniques for members to invite guests. |
| B3 | Press releases | Have a presence in your local media. |
| B4 | Promotional methods | The range of promotional methods available to a club. |
| B5 | Social media | Using social media to promote Toastmasters and for sharing views and information within Toastmasters. |
| B6 | Promoting Corporate Clubs | Specific promotional techniques for corporate Toastmasters clubs. |
| B7 | Major Promotional campaigns | Ideas for timing your major membership projects. |
| B8 | The Membership Project | How to plan and implement a major membership growth project - the three VPs working together. |
| B9 | Community Club Open Meeting | A PowerPoint presentation for a guest event. This must be customised to your club especially the members cost page. |
| B10 | How Confident | A good general use poster |
| B11 | New Year New You (Swan) | A poster to use in January and February |
| B12 | New Year New You (Tiger) | An alternative poster to use in January and February |
| B13 | Brochure D72 | A good general use poster |
| B14 | Do you talk | A poster more orientated to younger people in the workplace |
| B15 | Stay ahead of the pack | A poster more orientated towards Community clubs with a corporate market |
| B16 | I think I need | A fun poster which makes a point |
| B17 | Unhappy | A fun poster which makes a point |
| B18-1 | Make your point | A good general use poster |
| B18-2 | Toastmasters is the answer | A good general use poster |
| B19-1 | New to the area | A good general use poster - good for areas with new residents |
| B19-2 | What TM can do 4 you | A good general use poster |
The Club First Aid Kit
Sometimes the Moments of Truth modules or something else will highlight a need or something to address. These are a series of suggestions in each of the Moments of Truth areas.
| M1 | Moments of Truth - First Impressions |
| M2 | Moments of Truth - New Member Orientation |
| M3 | Moments of Truth - Fellowship, Variety and Communication |
| M4 | Moments of Truth - Programme Planning and Meeting Organisation |
| M5 | Moments of Truth - Membership Strength (to come) |
| M6 | Moments of Truth - Recognising Accomplishments (to come) |
This material has been compiled by Murray Coutts DTM, 2010-11 Lieutenant Governor Marketing, from a range of Toastmasters Sources in District 72 and other Toastmasters Districts for use by Toastmasters Clubs. The names "Toastmasters International", "Toastmasters" and the Toastmasters International trademarks are protected in the United States, Canada and other countries where Toastmasters clubs exist.
