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Club Resources

The District 72 Club Resource Series is a range of downloads each focusing on a different area of a club, so that you can just use the ones that you need.

Promoting your club (or Toastmasters in general) takes resources – time, money and effort.  So before going down the promotion path, we look at the club and the other three components of the basic Marketing Approach: your product, the cost, and where you meet.

Getting the Club Ready for Growth

Icon	File name	Details
A1	Dynamic Clubs - The Five Questions	How to establish and maintain a dynamic Toastmasters club.
A2	The Club Meeting	What are we promoting?  A list of meeting standards common in successful Toastmasters clubs.
A3	What do the members think?	A presentation from Toastmasters International, for the members of the club to give feedback on all areas of the club operation.
A4	The cost of membership	What does it cost, and how to keep this cost reasonable.
A5	The club venue	Does the club venue work?  Does the venue affect guest numbers?

Club Promotional Material

Icon	File name	Details
B1	Promoting your club	What geographical area should you concentrate your promotional activities in?
B2	Members bringing Guests	The most effective way to grow the club.  Techniques for members to invite guests.
B3	Press releases	Have a presence in your local media.
B4	Promotional methods	The range of promotional methods available to a club.
B5	Social media	Using social media to promote Toastmasters and for sharing views and information within Toastmasters.
B6	Promoting Corporate Clubs	Specific promotional techniques for corporate Toastmasters clubs.
B7	Major Promotional campaigns	Ideas for timing your major membership projects.
B8	The Membership Project	How to plan and implement a major membership growth project - the three VPs working together.

The Club First Aid Kit

Sometimes the Moments of Truth modules or something else will highlight a need or something to address.  These are a series of suggestions in each of the Moments of Truth areas.

M1	Moments of Truth - First Impressions
M2	Moments of Truth - New Member Orientation
M3	Moments of Truth - Fellowship, Variety and Communication
M4	Moments of Truth - Programme Planning and Meeting Organisation
M5	Moments of Truth - Membership Strength (to come)
M6	Moments of Truth - Recognising Accomplishments (to come)

This material has been compiled by Murray Coutts DTM, 2010-11 Lieutenant Governor Marketing, from a range of Toastmasters Sources in District 72 and other Toastmasters Districts for use by Toastmasters Clubs.  The names "Toastmasters International", "Toastmasters" and the Toastmasters International trademarks are protected in the United States, Canada and other countries where Toastmasters clubs exist.