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This page has membership building ideas gathered at Toastmasters Membership Building seminars and from various workshop and conference resources.
Educational material
Maintaining Strong Clubs and Retaining Great Members are the notes supporting an educational presented by Geoff Trotter DTM at the November 2008 Goldrush Convention in Dunedin.
Download and print Maintaining Strong Clubs and Retaining Great Members (8 page pdf)
Who are potential members?
- Anyone over the age of 18 years
- Someone with a need
- Students - Postgraduates
- Lawyers/Accountants/Teachers
- Boards of Trustees
- Anyone with a speech difficulty
- Managers
- Other similar training organisations
- People for whom English is a second language
Go to Programmes and Joining Toastmasters for more information about the Toastmasters Programme and how to join.
Why do we need new members?
- New blood and ideas
- Replace lost members
- Add enthusiasm
- Toastmasters provides benefits to new members
- Fulfil our Mission
- Toastmasters is not a secret
- Strong clubs - vibrancy
- More revenue for the club
- Display confidence
- Provide an Audience
- Prove you have speaking skills
- Achieve Distinguished Club goals
- Lead by example
- Make new friends
- Upskill population of New Zealand
- New members will challenge us
- Satisfaction of helping others
Go to How Toastmasters Works for more information on what Toastmasters can offer you!
50+ ways to attract new members ...
- Talk to people about the benefits of Toastmasters
- Advertising via media
- Listen out for opportunities
- Bring a guest to meetings
- Personal invitation
- Demonstrate a meeting in local library
- Learn how to close a sale
- Use club business cards
- Put business cards in library books - eg wedding
- Printed T-shirts
- Poster on community hall noticeboards
- Editorials/articles in local newspapers
- Staff and work colleagues
- Articles celebrating successes
- Fax local businesses
- Letterbox flyer drops
- Run a Speechcraft Course
- Approach local Chamber of Commerce
- Create bumper stickers
- Promote the District Website (http://www.toastmasters.org.nz)
- Promote your Club website
- Listings in community and Council websites
- Advertise in local What's On Guides
- Library promotions
- Leave pamphlets at Citizens Advice Bureau
- Publicise at your local Rotary club
- Promote the 0800 number
- Run a Membership Clinic
- Read books for other ideas
- Posters in Stores
- Adopt the "Fly the Flag" Campaign
- Run the Successful Clubs series
- A club's own members
- Leave Toastmasters magazines in public places (eg waiting rooms)
- Membership Vice President manual has lots of ideas
- Talk to other clubs about their membership building plans
- Club or personal business cards
- Advertise Speech Contests as open to the public
- Hold Club Membership Building Contests
- Use your Training Leadership Institute Officers to run seminars
- Give spare copies of Newsline to interested people (eg HR departments)
For more information and ideas, contact Lt Governor Marketing, email marketing@toastmasters.org.nz.
Check the article "17 Ideas on how and where to promote Toastmasters in your Community", June 2003, The Toastmaster, page 11.
- Send a thank you note for a job well done
- Give an incentive such as a free gift to members who renew their membership early
- Give a special certificate of thanks to members who renew their membership for the first time
- Establish and promote a member-mentoring plan, and assign mentors to new members quickly
- Keep experienced members active and interested with special tasks or jobs, such as running speech contests, holding training workshops, coordinating speechcraft courses
- Set up a frequent flyer points scheme for members with prizes
- Establish and adhere to club communication standards, such as response times to requests or enquiries
- Look for opportunities to recognise long-standing members for special contributions to the club
- Encourage contributions to the club newsletter or website
- Obtain testimonials from long-standing members for publicity purposes
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Share your ideas with others!
Do you have any tried and proven membership building and membership retention ideas? Send your ideas to webmaster@toastmasters.org.nz for posting on this page. |
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