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The following membership building ideas were gathered at Toastmasters Membership Building seminars and from various workshop resources.
Who are potential members?
- Anyone over the age of 18 years
- Someone with a need
- Students - Postgraduates
- Lawyers/Accountants/Teachers
- Boards of Trustees
- Anyone with a speech difficulty
- Managers
- Other similar training organisations
- People for whom English is a second language
Go to Programmes and Joining Toastmasters for more information about the Toastmasters Programme and how to join.
Why do we need new members?
- New blood and ideas
- Replace lost members
- Add enthusiasm
- Toastmasters provides benefits to new members
- Fulfil our Mission
- Toastmasters is not a secret
- Strong clubs - vibrancy
- More revenue for the club
- Display confidence
- Provide an Audience
- Prove you have speaking skills
- Achieve Distinguished Club goals
- Lead by example
- Make new friends
- Upskill population of New Zealand
- New members will challenge us
- Satisfaction of helping others
Go to How Toastmasters Works for more information on what Toastmasters can offer you!
50+ ways to attract new members ...
- Talk to people about the benefits of Toastmasters
- Advertising via media
- Listen out for opportunities
- Bring a guest to meetings
- Personal invitation
- Demonstrate a meeting in local library
- Learn how to close a sale
- Use club business cards
- Put business cards in library books - eg wedding
- Printed T-shirts
- Poster on community hall noticeboards
- Editorials/articles in local newspapers
- Staff and work colleagues
- Articles celebrating successes
- Fax local businesses
- Letterbox flyer drops
- Run a Speechcraft Course
- Approach local Chamber of Commerce
- Create bumper stickers
- Promote the District Website (http://www.toastmasters.org.nz)
- Promote your Club website
- Listings in community and Council websites
- Advertise in local What's On Guides
- Library promotions
- Leave pamphlets at Citizens Advice Bureau
- Publicise at your local Rotary club
- Promote the 0800 number
- Run a Membership Clinic
- Read books for other ideas
- Posters in Stores
- Adopt the "Fly the Flag" Campaign
- Run the Successful Clubs series
- A club's own members
- Leave Toastmasters magazines in public places (eg waiting rooms)
- Membership Vice President manual has lots of ideas
- Talk to other clubs about their membership building plans
- Club or personal business cards
- Advertise Speech Contests as open to the public
- Hold Club Membership Building Contests
- Use your Training Leadership Institute Officers to run seminars
- Give spare copies of Newsline to interested people (eg HR departments)
For more information and ideas, contact Lt Governor Marketing, email marketing@toastmasters.org.nz.
Check the article "17 Ideas on how and where to promote Toastmasters in your Community", June 2003, The Toastmaster, page 11.
- Send a thank you note for a job well done
- Give an incentive such as a free gift to members who renew their membership early
- Give a special certificate of thanks to members who renew their membership for the first time
- Establish and promote a member-mentoring plan, and assign mentors to new members quickly
- Keep experienced members active and interested with special tasks or jobs, such as running speech contests, holding training workshops, coordinating speechcraft courses
- Set up a frequent flyer points scheme for members with prizes
- Establish and adhere to club communication standards, such as response times to requests or enquiries
- Look for opportunities to recognise long-standing members for special contributions to the club
- Encourage contributions to the club newsletter or website
- Obtain testimonials from long-standing members for publicity purposes
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Share your ideas with others!
Do you have any tried and proven membership building and membership retention ideas? Send your ideas to webmaster@toastmasters.org.nz for posting on this page. |
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