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Here's some great promotion ideas from Toastmaster clubs around New Zealand during previous Toastmasters Week:


Spinnaker Toastmasters Club in Whitby mounted a poster and information display.  Items consisted of quotes by club members, photos of club members in action, meeting and contact details, The Toastmaster magazine and take-away invitations.

 


Whangarei Toastmasters Club put up a window display in Whitcoulls, with their club banner and Toastmaster resources and books on display.

 


Glenfield Club put up a window display in Takapuna Paper Plus. Also an afternoon display in Glenfield Paper Plus. We held an open night which proved very successful.

 


Public Service Toastmasters Club held their annual open air pizza meeting during a beautiful evening at Queens Wharf in Wellington. The meeting had a nautical theme.

 


Chartered Chatterers (now Capital Chatterers) Toastmasters club fly a vertical banner
outside their meeting venue

A tremendous Toastmasters Week proved that there have been many examples of enthusiastic and dedicated Toastmasters and Toastmasters Clubs 'flying their flag' and 'blowing their trumpet' in the community to promote what Toastmasters has to offer.

Here's a selection of some of the marvellous and exciting events held throughout the District:

  • Shop window and mall displays by Spinnaker Toastmasters Club of Porirua City, Whangarei Toastmasters Club, Central Hawkes Bay Toastmasters Club of Waipukurau and Glenfield Toastmasters Club of the North Shore. Area D6 organised two attractive displays in Hamilton in Chartwell Square and at Kmart.
  • Radio interviews on 94.8 FM Maori Radio and cinema advertising in New Plymouth by Nga Manu Reo Toastmasters Club
  • A member of the club, Denis McLeod CTM delivered a 'live' speech on 94.8FM and was evaluated 'live' by Toastmaster Hoani Brown CTM. Another club member Darren Hulton CTM was interviewed 'live' about Toastmasters by host Donna Leatherby.
  • A great show by Nga Manu Reo Toastmasters Club displaying what Toastmasters is all about!!!
  • Newspaper article in the Kapi Mana News of Porirua on Titahi Bay Toastmasters Club
  • Leaflet drops by Newlands Toastmasters Club of Wellington and a mammoth 5,000 leaflet drop by clubs in Christchurch as well as another 800 leaflet drop to Christchurch business houses
  • Open nights and demonstration meetings at Public Service Toastmasters Club of Wellington, Kaiapoi and Oaklands Toastmasters Clubs of Christchurch and Hastings Toastmasters Club, and Pania Toastmasters Club of Napier
  • Christchurch, Oaklands and Kaiapoi Toastmasters Clubs appeared on Canterbury Television (CTV) in Christchurch
  • Toastmasters banner carried by Claire Read, Area A4 Governor when in the annual 'Round The Bays' event in Auckland
  • A Sausage Sizzle at 'The Warehouse' in Invercargill along with a Quiz Night at a local tavern have been great publicity for all the Area C5 clubs: 5.30 Forum, Alexandra, Foveaux, Gore, Grand, Hokonui, Invercargill and Queenstown Toastmasters Clubs.
  • Toastmasters stall at the Ostend Market by the Waiheke Island Toastmasters Club

Well done to all these clubs and to the Toastmasters who were prepared to show their skills to the wider community. We will all benefit from the enthusiasm and momentum generated by these promotions.

What is more, most of these promotions can be run AT ANY TIME by clubs. Give those promotions that appeal a try!!!

Ideas to Raise Your Club Profile and Raise Finances

  • Articles in community newspapers. Especially speechcraft/Youth Leadership Graduation/Results of contests. Include photos and captions.
  • Soap box oratory in Malls and city lunch time parks
  • Flyers under car windscreens (especially at railways stations)
  • BBQ/Sausage sizzle in public places/community fairs/flea markets and hand out flyers. Dress up to be noticed.
  • Hand out Toastmasters bookmarkers at the local library
  • Noticeboard displays - Shopping Malls, Local library, Medical Centre, Gyms, Post office. Include tear off tags with contact number.
  • Judging at school speech contests
  • Sandwich board stand with Toastmasters sign ($20 from District Supplies) outside meeting room inviting people in
  • Make a 'Communication Award' to local Mayor/Principal/politician and get a photo of presentation in the local paper
  • Mobile meetings outside - Parks, Picnic Areas etc. especially in summer.
  • Interview over local radio
  • Check that your details on www.toastmasters.org.nz are correct (venue, meeting time, contact numbers)
  • Leave copies of The Toastmaster in waiting rooms/gyms etc. with club meeting times and contact number
  • Advertise club or area speech contests and charge to attend
  • Window displays of Club Banner, posters, The Toastmaster, photos etc. especially local library and shopping centres during Toastmasters Week.

More Innovative Ideas

  • Stand in front of TV cameras (or behind person being interviewed) at sporting events and hold up Toastmasters poster
  • Have a flying squad go up to queues at bus stops, and commuters waiting at railways stations and extol your Toastmasters Club. Get on the commuter train and go from carriage to carriage giving a short loud message in each. Hand out flyers as you do. (Include someone tootling a flute, blowing a trumpet or banging a drum.)
  • Interjecting 'Go join the (local name) Toastmaster Club' at political rallies. Ask the local member at a political meeting if he/she has considered joining your club. Write letters to the local media offering them a year's free membership.
  • Challenge local Rotary/Lions/Young Farmers to public debate That Helen Clarke should be made coach of the All Blacks and invite media to attend.
  • Hold a protest meeting outside Council Chambers/ Parliament protesting against the poor standard of public speaking. Give impassioned speeches. Inform the media.

Note about the Media

Local newspapers are interested in promoting community interests, and in anything innovative, unusual, or imaginative. But they work on a shoestring and may not have a spare reporter or photographer to attend your event. So take your own photos and write your own article - short sharp sentences, snappy headlines and captions. If you can include the local Mayor/MP/Principal so much the better (Peter Dunne always attends a Youth Leadership Graduation - the local paper always publishes a photo of him presenting graduation certificate). Keep it non-specific in terms of the date. Often articles are kept on file until a 'gap' appears in the newspaper layout.

Ideas for raising Club finances

  • Speechcraft courses (by far the best method)
  • Pub charities (paid for room hire of one club for 12 months - $1200)
  • Business sponsorships (Banks etc.)
  • Showcase Talent Evening - Humour Galore. Mail out tickets. Food/Wine etc.
  • Gold coin bucket each evening for those members who do not bring along a guest.
  • Trusts - go to local Council website and find out what trusts are available for Educational Enterprises. (Wellington City Council has 10)
  • Club Auction evening (Club member offer services or objects for a club auction - great fun)

 

Has your club used a great promotional idea?  Then let everyone know about it!

Email webmaster@toastmasters.org.nz with details and photos of your promotional activities.

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