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Everybody loves to be in the know and see their name in print. What is the role of the written word at work?
This page gives reasons why newsletters are still a valuable method of communication in business.
Staff members can be particularly nosey, inquisitive or curious - whatever you deem it to be - and will always want to know what is happening in the next room, on the next level or at the board meeting. Let them in on 'the know'.
Staff meetings usually cover important points, but do attendees remember what was said? And what about employees who were absent - they will probably feel left out.
The ideal way to keep your employees happy, informed and up to date with 'news' from around the workplace is to produce a company newsletter or bulletin.
The approach to constructing your company's news bulletin is to use the why, what, when, where, who, and how technique.
Why (do it)?
Your staff will feel proud of the bulletin and have a sense of belonging. It may encourage loyalty, sincerity, interest and friendship. It should diffuse gossip and engender conversation.
What (to include)?
Product launches and campaigns, promotions of employees, courses, profiles of new employees, profiles of new and retiring employees, results of team briefs, personal stories, ideas and experiences, new concepts, holidays, social events. Use a fantastic cover and be very, very interesting.
When (to issue)?
Quarterly. This will give just about the right time to gather information, prepare, edit and print your masterpiece.
Where (to distribute)?
Leave it in the cafeteria, post it out, hand it around, drop a copy on each desk, put it on the web site.
Who (your staff)?
Enlist your most creative and artistic employees. They will enjoy using their skills and have a load of fun putting it together and experimenting with styles and layouts. They may even choose a different theme for each bulletin.
How (to do it)?
Bear in mind though a news bulletin should be informative, motivational, entertaining and educational. Use lots of graphics, white space, creativity, humour, pictures, photos, cartoons, and ensure your bulletin is easy and fun to read.
The more employees names are mentioned, the happier they will be. For each issue approach a different staff member to put together an article for publication, ensuring they are aware of the deadline, and reminding them when it is close. You will find once employees see their co-workers in print they will want to contribute pieces.
It is a good idea to build up a network of reliable sources willing to write that special piece. You may even find your contributors will discover a hidden artistic streak.
Now (you are ready to go)
Your staff will be looking forward to 'their' bulletin. Plan, enthuse and gather excitement. Enjoy the project.
by Trish Gray DTM
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