Digital Marketing Plan

This page has a link to the Digital Marketing Plan 2015.

What is digital marketing?

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into members.

The key objectives are to promote the brand of Toastmasters, and to build preference and increase membership through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium.

The Digital Marketing Plan (pdf) takes a reasonably in depth look at our current level of digital marketing in New Zealand, some of the key factors to consider, and some suggestions for further development.

Link to Plan

Digital Marketing Plan November 2015 (pdf)